KORU air purifier, industrial design by ONMOTIO

    [ INDUSTRIAL DESIGN ]

    Products people pick up before they pick a competitor.

    We design hardware that earns its place on a shelf, in a hand, on a runway. From first sketch to manufacturing-ready CAD, we shape products that are beautiful enough to want, functional enough to keep, and feasible enough to ship at margin.

    150+ products shipped · 12 industry awards · Behind KORU (1000% on Indiegogo), eXalt Aircraft ( .5M government funding), Orphey, and Glow Saunas.

    [ IS THIS FOR YOU ]

    Industrial design is the right next step if…

    [ A GOOD FIT ]

    • You have a product idea but no form yet, and you want to compete on aesthetics, not just specs.
    • You have a working prototype that's ugly, awkward, or unmanufacturable, and you need it production-ready.
    • You're scaling a product line and need a coherent visual brand language across SKUs.
    • Your CAD is engineering-driven and lacks design intent. The product works but doesn't sell.

    [ PROBABLY NOT ]

    KORU hybrid air purifier

    [ IN PRACTICE ]

    KORU: From plant fantasy to £110K on Indiegogo

    A hybrid air purifier that had to read as home decor, not as tech. We took it from sketch through DFM for ABS injection molding, integrated four sensor systems into a single planter shell, and delivered the visual asset library that powered the campaign.

    1000%

    Funded on Indiegogo

    16W

    Less than an LED lamp

    £110K+

    Raised at launch

    See the full KORU case study

    [ POINT OF VIEW ]

    How we think about industrial design.

    Five beliefs that shape every project we run. None of these are interchangeable agency-speak. They are the reasons our work behaves the way it does on the shelf, in the hand, and on the line.

    01

    Manufacturing constraints aren't a creative limit. They're the brief.

    80% of a product's unit cost is locked during the design phase. Designers who sketch without thinking about draft angles, parting lines, and tooling cost are designing products that get value-engineered into mediocrity later. We design for the factory from the first sketch, and that's exactly why our products feel premium when they ship.

    02

    Class-A surfacing is invisible on screen, decisive on shelf.

    The difference between G1, G2, and G3 surface continuity disappears in a render. On a physical product under real lighting, it's the difference between a £40 finish and a £400 one. Same material, same paint, different reflection. We treat surface quality as a brand asset, not a luxury.

    03

    Form follows ergonomics, not the other way around.

    Beautiful objects that hurt to hold get returned. We anchor every form study in anthropometric data, grip analysis, and foam-model testing before a render is ever produced. If the foam doesn't feel right in the hand, the render doesn't matter.

    04

    CMF is a brand decision, not a finishing pass.

    Color, material, finish, chosen at the end of a project, is how most products get reduced to "looks like every other one". We specify CMF in parallel with the form, because the texture under your thumb tells your brand story before the user reads a label.

    05

    Our DNA is half consumer, half regulated.

    Our founders cut their teeth in aviation and automotive product development. These are disciplines where you can't fake quality and the regulator is the toughest customer. That pressure-tested rigor shows up in our consumer work, where competitors rely on Pinterest-driven mood boards.

    [ THE PROCESS ]

    From a sketch on a napkin to a STEP file on a factory floor.

    Typical engagement: 8–14 weeks

    Five gated phases. We diverge wide, converge with proof, and deliver a handover that survives without us. We'll know the realistic range for your project after the discovery call.

    DiscoveryDivergentConvergenceRefinementHandover
    01Week 1–2

    Discovery & Constraints

    We map the full landscape: users, brand positioning, competition, manufacturing reality, regulation, cost target.

    OutputA Design Brief that becomes the project's tiebreaker for every later decision.
    02Week 2–4

    Divergent Exploration

    50+ concepts. Sketches, foam, low-fidelity volumetric CAD. We diverge wide before we converge.

    Output5–8 viable directions with proportional studies and ergonomic check.
    03Week 4–6

    Concept Convergence

    Down-select to 2–3 directions. CAD validation that internal components actually fit. Appearance models you can hold and test on real users.

    OutputA Golden Master direction with stakeholder sign-off.
    04Week 6–10

    Refinement & Detailing

    Class-A surfaces, parting lines, complete CMF specification. Every radius, fillet, and draft angle considered for both intent and feasibility.

    OutputDesign-frozen STEP files.
    05Week 10–12

    Documentation & Handover

    Manufacturing-ready STEP, full CMF document, engineering intent package, brand language guideline.

    OutputA handover the next team (yours, ours, or a vendor) can run with.
    ONMOTIO founders Izek Therrien and Clément Simon, with Eduardo Leardini, Head of Product Development

    Izek Therrien & Clément Simon, co-founders. Eduardo Leardini, Head of Product Development.

    [ THE TEAM ]

    The people behind the work.

    We started ONMOTIO in 2017 after a decade designing for transportation, aerospace, and industrial product clients. We were tired of the typical agency setup, with design here, engineering over there, and the founder caught in the middle translating between them. We built ONMOTIO to keep design and engineering at the same table, in the same room, on the same parametric model.

    For an industrial design project, you'll work directly with one of us as project lead, plus two-to-four designers depending on scope. No farmed-out work, no offshore handoffs, no surprise account managers.

    Izek & Clément

    [ WHY ONMOTIO ]

    Why teams hire us for industrial design.

    One team, design through engineering.

    Most agencies hand off design to a separate engineering vendor at week 8. Our designers and engineers share the same CAD model from week 1. Result: no "the engineer changed it" surprises in week 14.

    A track record at the manufacturable end.

    We've shipped products through injection molding, die casting, sheet metal, CNC, vacuum casting, and additive manufacturing, and we've stood on factory floors during pilot runs. The work doesn't end at the render.

    "With ONMOTIO we found the perfect Design partner for our project KORU. Clement was leading our project in a very structured, transparent and professional way. Great communication and the result speaks for itself. KORU is a piece of art."
    Friedrich Eickhoff · Founder, Botany Labs

    Outcomes our clients can quote.

    KORU funded at 1000% on Indiegogo. eXalt Aircraft secured .5M in government funding. Glow Saunas accelerated tooling using our 3D handover. The designs we deliver pull commercial weight.

    Honest about scope.

    If you don't need industrial design, we'll tell you. We turn down roughly 30% of inbound briefs because they're better served by a render shop, an engineering contractor, or a strategy consultant. We'd rather lose the wrong project than fail the right one.

    [ FAQ ]

    Common questions.

    You do, full stop. Once we deliver the final design package and you've paid the final invoice, all design IP transfers to you. We retain only the right to feature the work in our portfolio with your approval.

    Industrial design engagements at ONMOTIO start in the low five-figures for focused single-product projects and run into six figures for complex multi-part assemblies, regulated products, or full product line architectures. We give you a fixed-scope quote after the discovery call. No time-and-materials surprises.

    We work in discrete phases with go/no-go gates. At each gate you can change scope, pause, or terminate without penalty for unstarted phases. The structure protects both sides if a project shifts direction.

    Yes, mutual NDA before any project specifics are discussed. We can send ours, sign yours, or work from a mutual document.

    Yes. After the initial call, we'll connect you with 2–3 client references whose product category is closest to yours.

    About 40% of our projects do. We adapt our deliverable format and review cadence to your team's workflow. We use SolidWorks and Fusion 360 by default, but we deliver in any standard CAD format your team uses.

    [ NEXT MOVE ]

    Have a product to design?

    The first conversation is free and runs about 30 minutes. We'll cover what you're building, where it's stuck, what good looks like, and whether industrial design is even the right next move. No deck, no sales pitch. Just whether we can help.